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| Mumbai City of dreams. Economic capital. Movie Magic. Marine Drive, Gateway of India, Hotel Taj, Dombivili, Mulund, Bandra. Mount Mary for those who have faith in the almighty. The UNDERWORLD. The Mumbai nightlife. The city that lives by its train timings. Dharavi, Vashi, Dadar, Colaba, Bal Thackrey, bomb blasts, Prithvi Theatre, Bhel puri, neon lights, Ganesh Chathurti. Sachin’s Ferrari.
What do you think of the traffic though? |
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04-04-07, 02:26 PM
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#1 |
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Member
Join Date: Oct 2006
Posts: 56
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Mumbai Traffic Police: Just a Reminder, Drunken Driving Kills
This is an intelligent outdoor advertisement campaign launched by Mumbai Traffic Police, India. These coasters were printed with a unique invisible red ink that spread when it is moistened. These coasters were strategically placed on tables at various bar counters in Mumbai. Whenever a customer placed his moist glass of alcohol on it, the red ink starts appearing on the normal faces that gives impression as if her face is bleeding.
The campaign was undertaken with a view to make people aware against hazards of drunken driving and urge them not to drive if drunk. The campaign was definitely based on an original and unique idea to communicate the real message very effectively. The message on the coaster read, ‘Just a reminder: Drunken driving kills’.    Source: |
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06-04-07, 01:10 PM
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#2 |
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Member
Join Date: Aug 2006
Posts: 59
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It's a good idea…probably get people to think before they drink and drive.
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07-04-07, 10:43 AM
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#3 |
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Member
Join Date: Oct 2006
Posts: 113
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As for as I’m concern no red ink would change their minds coz once they are already in the bar, just like warnings on cigarettes…everyone can read them but if they want to smoke, they smoke.
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12-04-07, 01:09 PM
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#4 |
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Member
Join Date: Aug 2006
Posts: 55
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like it very much, great idea....
Xcellenct!!!!!
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