Cabs for her - Easy Drive Forum

manoj · 09-03-07, 10:26 AM

Cabs For Her

MUMBAI-BASED ENTREPRENEUR Revathi Roy launched a private taxi service for women on International Women’s Day.

Called ‘Forsche’, the service is for women — with women at the wheel.

Revathi Roy, founder of “Forsche”, drives a cab at Worli on Thursday(8Mar'07).

It will take another 10 days before the first batch of 25 cabs hit the streets. The service will be available from 8 am to 8 pm for now.

Her white and silver cars will be driven by Englishspeaking, female graduates — in their mid-thirties and older — dressed in trendy pink and purple uniforms.

A former rally driver, Roy did not decide to start this service because she felt Mumbai’s taxis are unsafe. She simply wanted to offer an alternative. The air-conditioned cabs — Indigos, Indicas and WagonR — will come with everything a woman on the move needs — girly magazines, a mini-cosmetic kit and big mirrors.

However, Roy’s cabs come with a high price tag. It’s a “premium” service and costs a Rs 4,000 for the full day and Rs 2,500 for half day. Almost double of what one would pay for a normal private cab.

Source: http://epaper.hindustantimes.com (Mumbai Edition)
Date Of Publish: 09-Mar-07

road runner · 09-03-07, 11:28 AM

Kudos to Revathi Roy but these cabs will struggle little bit in starting phase due to their premium prices.

09-03-07, 10:26 AM	#1
manoj Easy Drive Forum Veteran Join Date: Aug 2006 Posts: 355	Cabs for her Cabs For Her MUMBAI-BASED ENTREPRENEUR Revathi Roy launched a private taxi service for women on International Women’s Day. Called ‘Forsche’, the service is for women — with women at the wheel. Revathi Roy, founder of “Forsche”, drives a cab at Worli on Thursday(8Mar'07). It will take another 10 days before the first batch of 25 cabs hit the streets. The service will be available from 8 am to 8 pm for now. Her white and silver cars will be driven by Englishspeaking, female graduates — in their mid-thirties and older — dressed in trendy pink and purple uniforms. A former rally driver, Roy did not decide to start this service because she felt Mumbai’s taxis are unsafe. She simply wanted to offer an alternative. The air-conditioned cabs — Indigos, Indicas and WagonR — will come with everything a woman on the move needs — girly magazines, a mini-cosmetic kit and big mirrors. However, Roy’s cabs come with a high price tag. It’s a “premium” service and costs a Rs 4,000 for the full day and Rs 2,500 for half day. Almost double of what one would pay for a normal private cab. Source: http://epaper.hindustantimes.com (Mumbai Edition) Date Of Publish: 09-Mar-07 __________________ Nothing is fool-proof to a talented fool.

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09-03-07, 11:28 AM	#2
road runner Member Join Date: Oct 2006 Posts: 56	Kudos to Revathi Roy but these cabs will struggle little bit in starting phase due to their premium prices.